Issue - meetings

Report of the Sales and Marketing Manager.

The Sales and Marketing Manager introduced a report, which had been circulated prior to the meeting, seeking approval for the introduction of an advertising and sponsorship policy.

RESOLVED to:

1)    Approve advertising of the council’s services on council-owned assets and media, including those not currently used for advertising, enabling the Council to run more effective promotional campaigns;

2)    Approve the advertising on and sponsorship of Council-owned assets from third parties, thereby providing an effective platform for businesses and public organisations to promote their services;

3)    Authorise the Director responsible for Sales and Marketing to put formal processes in place for the booking, management and delivery of advertising and sponsorship, including the preparation of appropriate terms and conditions for advertisers and sponsors;

4)    Approve the Advertising and Sponsorship Policy at Appendix A to the report which provides a framework for future advertising and sponsorship activity; and

5)    Delegate authority for managing and approving advertisement and sponsorship proposals to the Director responsible for the relevant service area, in consultation with the Sales and Marketing Manager. Where the advertising or sponsorship proposal relates to a number of services areas authority is delegated to the Director responsible for Sales & Marketing, in consultation with the Director(s) of the relevant service